Creating the Showroom of the Future

As BYD's revolutionary new energy vehicles entered the global market, their vision was to transform their dealerships into immersive brand experiences. They needed a complete, high-end, and easily deployable marketing kit to ensure every one of their 12,000+ showrooms reflected the cutting-edge technology of the cars themselves.

The Hazard of Showroom Dissonance

Inside the dealership, where the final purchase decision is made, BYD was confronted with a critical brand challenge: the risk of "showroom dissonance." Placing their futuristic vehicles in a space filled with dated, generic displays created a jarring disconnect that undermined the car's premium positioning, devaluing a multi-billion dollar product at the most crucial point of conversion.

A Standardized Kit for Brand Excellence

We functioned as a strategic production partner, engineering and deploying a complete, standardized showroom upgrade kit on a massive scale. This included 12,000 trade show displays, 12,000 counters, and 20,000 pop-up tents, ensuring absolute brand consistency.

• Modular Showroom Tension Fabric Backwalls: A double-sided frame structure provided a high-end, three-dimensional feel, while dye-sublimation graphics made vehicle images pop with lifelike vibrancy.
• Error-Proof Installation: Labeled connection points (e.g., A-to-A, B-to-B) allowed any dealership staff member to assemble the Backwall Frames flawlessly without special tools or training.
• Branded Promotional Welcome Counters: Combining elegant furniture-grade wood with a stable aluminum core, the curved counter created a sleek, professional focal point for customer interaction.
• Heavy-Duty Promotional Canopy Tents: For outdoor promotions, these tents featured a robust frame rated for Level 6 wind resistance, ensuring the brand stood strong in any weather.

Flawless Execution on a Global Scale

The massive 2023 rollout was a logistical and branding success, empowering BYD's dealer network and solidifying their market position.

Global Brand Unification: 100% brand consistency achieved across a 12,000+ global dealer network.

Showroom Experience Upgrade: 98% dealer satisfaction, citing a significantly more modern, high-tech ambiance.

Logistical Mastery: Flawless on-schedule production and delivery of 44,000 units for a massive global rollout.

"Our cars are the future, and now our showrooms reflect that. This standardized kit eliminated the brand inconsistency that kept me up at night. The displays are incredibly easy to set up and the quality is outstanding. It has empowered our dealers and created the premium experience our customers deserve," stated BYD's Head of Global Dealer Network Experience.

Standardize Your Brand's Excellence

Need to ensure absolute brand consistency and quality across your entire network?

✓ Receive custom 3D renderings within 24 hours

✓ Access our expedited production program for urgent launches

✓ Schedule a silent inflation technology demonstration